2017

Destination
Future

Dear readers,

welcome to the 2017 Annual Report of Hamburg Messe und Congress GmbH (HMC),

which we are presenting exclusively in digital form for the first time. With articles, films, animations and numerous additional pieces of information, we are providing you an overview of our activities at home and abroad with this premiere. You will learn about the trade fairs and events of the past year, experience the development of the German pavilion for the EXPO 2017 world exhibition in Astana, gain insights into the everyday working lives of our employees and see what the new CCH – Congress Center Hamburg will look like from the inside once it has been completed. Of course, we also used the 2017 fiscal year to recalibrate our compass for the future and set the course for further activities. We hope you enjoy reading our report.

To the financial statements
The exhibition halls in Hamburg from the front in the evening light with reflections

Preface

Managing Directors of Hamburg Messe und Congress in 2018: Bernd Aufderheide (left) and Uwe Fischer (right)
Bernd Aufderheide and Uwe Fischer

Two successful trade fair premieres, the G20 summit in our halls, the contract for the continued operation of the CCH over the next 25 years, the closure of the hanseboot and the operation of the award-winning German Pavilion at the EXPO 2017 in Astana (Kazakhstan) made the 2017 reporting year an extraordinary one in many respects. With revenue of 72.8 million euros, it was also the most successful odd-numbered fiscal year in the 45-year history of Hamburg Messe und Congress GmbH (HMC). The planned increase in revenue compared to the reference year 2015 was clearly exceeded ...

Two successful trade fair premieres, the G20 summit in our halls, the contract for the continued operation of the CCH over the next 25 years, the closure of the hanseboot and the operation of the award-winning German Pavilion at the EXPO 2017 in Astana (Kazakhstan) made the 2017 reporting year an extraordinary one in many respects. With revenue of 72.8 million euros, it was also the most successful odd-numbered fiscal year in the 45-year history of Hamburg Messe und Congress GmbH (HMC). The planned increase in revenue compared to the reference year 2015 was clearly exceeded: Instead of an increase in revenue of seven million euros, it grew around eleven million euros. This was achieved despite the CCH – Congress Center Hamburg being unavailable for the first time in the company’s history due to the revitalization efforts that began at the beginning of 2017.

We would like to take this opportunity to express our sincere thanks to our employees because 2017 demanded the highest degree of flexibility and commitment from them. We regularly faced completely new situations. This certainly applies to the G20 summit, which was the most unusual and challenging event of the past year. But it also applies to the integration of more than two dozen events usually slated for the CCH into trade fair operations. Moreover, trade fair premieres represent completely new territory – and we had two of them this year.

In total, we welcomed 668,974 participants and visitors to the events on our exhibition grounds in the past fiscal year. This includes 46,370 participants who attended one of the 25 CCH events held at the exhibition grounds. The most important pillar of our success was once again our own trade fairs – particularly the INTERNORGA international trade fair for the hotel, restaurant, bakery and confectionery industry, which attracted 96,000 visitors with around 1,300 exhibitors from 25 countries. INTERNOGA once again underscored its position as Europe’s leading trade fair and trendsetter by attracting the same number of exhibitors and visitors as last year though it had shortened its schedule by a full day.

Changes, such as adapting the duration of INTERNORGA to the needs of exhibitors, are an essential part of our business. As a trade fair company, we closely monitor economic developments, social trends and technological developments in order to keep our product range in line with the changing requirements of the markets. In 2017, for example, we launched two new trade fairs: The home² real estate fair and HAMBURG MOTOR CLASSICS celebrated successful premieres in the year under review. By contrast, we retired the hanseboot, which proved to be no longer marketable in its existing form despite continuous adaptations of the concept. Nevertheless, the north of Germany is not without a water sports exhibition. With the HAMBURG BOAT SHOW, a new trade fair under the auspices of the German Boat and Shipbuilder Association will be launched in our halls in the fall of 2018.

Once again, 31 guest events made a significant contribution to the year’s excellent results. We have been working closely with many of these guest organizers for years. Indeed, the Einstieg training fair and Hanse Golf celebrated small anniversaries in the year under review – each being held for the 15th time. Other, younger guest events are growing strongly and attracting great international attention. Increasing digitalization is particularly generating movement. New formats are emerging and trade fairs are becoming year-round events on the internet. For us, this means constantly adapting and expanding our digital offerings.

Hamburg Messe und Congress GmbH is planning revenue of 99.9 million euros for the action-packed year of 2018. Due to the revitalization of the CCH – Congress Center Hamburg, only the exhibition grounds will be in use again. In addition to around 30 guest events, eleven own events will be held here. These include the leading international maritime trade fair SMM, which was already fully booked at the end of 2017, and WindEnergy Hamburg, which together with the global WindEurope conference will form the Global Wind Summit 2018 for the first time – making it the largest international meeting place for the industry.

We are especially looking forward to our own anniversary in 2018: For the 25th time since 1994, HMC is organizing the HAFENGEBURTSTAG HAMBURG on behalf of the Ministry of Economics, Transportation and Innovation.

We would like to thank our exhibitors, visitors and business partners for their loyalty and trusting cooperation. We would also like to thank our Supervisory Board for its highly committed support during the year under review.

Sincerely,

Bernd Aufderheide
President and Chief Executive Officer

Uwe Fischer
Chief Financial Officer

Insight

Highlights of 2017

2
With home² and HAMBURG MOTOR CLASSICS, HMC launched two new public trade fairs.
1,078,561
square meters of gross floor space occupied in one year set a new record.
72.8
million euros made 2017 the company’s strongest odd-numbered year in terms of revenue.
INTERNORGA: Europe’s leading trade show for the hotel, restaurant, baking and conference industry
» internorga.com

Videos of the HMC trade fairs

INTERNORGA
INTERNORGA: Europe’s leading trade show for the hotel, restaurant, baking and conference industry
» internorga.com
HAMBURG MOTOR CLASSICS
HAMBURG MOTOR CLASSICS: Automobile Culture & Lifestyle
» hamburg-motor-classics.de
hanseboot
hanseboot: International boat trade show Hamburg
Mineralien Hamburg
Mineralien Hamburg: Minerals, fossils, gemstones, jewellery
» mineralien-hamburg.de
HansePferd Hamburg
HansePferd Hamburg: The equestrian trade fair experience
» hansepferd.de
WindEnergy Hamburg
WindEnergy Hamburg: The global on- & offshore expo
» windenergyhamburg.com
SMM
SMM: The leading international maritime trade fair
» smm-hamburg.com

Insight

Together for success

Whether logistics specialist or accountant, project manager or legal counsel, technician or communicator, draftswoman, porter or managing director: More than 300 men and women work to ensure the success of the events at Hamburg Messe und Congress. We present some of them here.

Insight

Profile

The trade fair technician Karen-Marie Suthmann has been working for HMC since 2005. She described her work in sign language for Sonos – the portal for the deaf from the Swiss Association for the Hearing Impaired.

Insight

HMC around the world

Foreign offices and participations at a glance

Auslandsvertretungen
Beteiligungen und Veranstaltungen
1

Inter Airport South East Asia

Inter Airport South East Asia

Singapur
Feb. 15-17 2017

Website

OGA Oil&Gas Asia

OGA Oil&Gas Asia

Kuala Lumpur, Malaysia
July 11–13 2017

Website

2

WWETT

WWETT

Indianapolis, USA
Feb. 22–25 2017

Website

3

Trenchless M.E.

Trenchless M.E.

Dubai, UAE
March 13-14 2017

Website

Dubai Airport Show

Dubai Airport Show

Dubai, UAE
May 15-17 2017

Website

ADIPEC – German representation of the organizer

ADIPEC – German representation of the organizer

Abu Dhabi, UAE
Nov. 7-10 2017

Website

4

Seatrade Cruise Global

Seatrade Cruise Global

Miami, USA
March 13-16 2017

Website

Fort Lauderdale Boat Show

Fort Lauderdale Boat Show

Ft. Lauderdale, USA
Nov. 1-5 2017

Website

5

OTC

OTC

Houston, USA
May 2-5 2017

Website

6

Trenchless World Congress

Trenchless World Congress

Medellín, Columbia
Sept. 25-27 2017

Website

7

INMEX SMM

INMEX SMM

Mumbai, India
Oct. 3-5 2017

Website

8

IMEX America

IMEX America

Las Vegas, USA
Oct. 10-12 2017

Website

9

PIR Expo

PIR Expo

Moscow, Russia
Oct. 16-19 2017

Website

10

Kormarine

Kormarine

Busan, South Korea
Oct. 24-27 2017

Website

11

MARINTEC China

MARINTEC China

Shanghai, PR China
Dec. 5-8 2017

Website

12

NORSHIPPING

NORSHIPPING

Oslo, Norway
May 30 - June 2 2017

Website

13

Offshore Europe

Offshore Europe

Aberdeen, UK
Aug. 5-8 2017

Website

14

EXPO Astana "Future Energy"

EXPO Astana "Future Energy"

Astana, Kazakhstan
June 10 - Sept. 10 2017

Website

Tarik Cavus, Hamburg Messe und Congress
HMC has a network of about 30 foreign offices to provide competent support for international exhibitors in their home regions. Experienced sales partners are available to advise customers in almost 50 countries. In Hamburg, Tarik Cavus (photo) coordinates the activities. An overview of all foreign offices can be found here.

Insight

Die Auslandsvertretungen der HMC

inter airport South East Asia

Singapore, Singapore
Feb. 15–17 2017

Website

OGA Oil & Gas Asia

Kuala Lumpur, Malaysia
July 11–13 2017

Website

WWETT

Indianapolis, USA
Feb. 22–25 2017

Website

Fort Lauderdale Boat Show

Ft. Lauderdale, USA
Nov. 1-5 2017

Website

Seatrade Cruise Global

Miami, USA
March 13-16 2017

Website

Offshore Technology Conference

Houston, USA
May 2-5 2017

Website

IMEX America

Las Vegas, USA
Oct. 10-12 2017

Website

Trenchless Middle East

Dubai, UAE
March 13-14 2017

Website

Dubai Airport Show

Dubai, UAE
May 15-17 2017

Website

ADIPEC – German representation of the organizer

Abu Dhabi, UAE
Nov. 7-10 2017

Website

Trenchless World Congress

Medellín, Columbia
Sept. 25-27 2017

Website

INMEX SMM India

Mumbai, India
Oct. 3-5 2017

Website

PIR Expo

Moscow, Russia
Oct. 16-19 2017

Website

KORMARINE

Busan, South Korea
Oct. 24-27 2017

Website

MARINTEC China

Shanghai, PR China
Dec. 5-8 2017

Website

NORSHIPPING

Oslo, Norway
May 30 - June 2 2017

Website

Offshore Europe

Aberdeen, UK
Aug. 5-8 2017

Website

EXPO Astana "Future Energy"

Astana, Kazakhstan
June 10 - Sept. 10 2017

Website

Back

Outlook

Preview of dates

Nordstil logo

Nordstil

11. - 13.08.2018
regional order days

SMM logo

SMM

04. - 07.09.2018
the leading international maritime trade fair, hamburg

WindEnergy Hamburg logo

WindEnergy Hamburg

25. - 28.09.2018
The global on- & offshore expo

Pasar Hamburg logo

Pasar Hamburg

06. - 07.10.2018
Das indonesische Kulturfestival

POST-EXPO logo

POST-EXPO

09. - 11.10.2018
The leading global event for the world's postal, parcel and express business

COTECA logo

COTECA

10. - 12.10.2018
Coffee, Tea, Cocoa, Global Industry Expo

HAMBURG BOAT SHOW logo

HAMBURG BOAT SHOW

17. - 21.10.2018

HAMBURG MOTOR CLASSICS logo

HAMBURG MOTOR CLASSICS

19. - 21.10.2018
Automobile Culture & Lifestyle

Affordable Art Fair logo

Affordable Art Fair

15. - 18.11.2018
Contemporary Art from 100 to 7,500 €

GET Nord logo

GET Nord

22. - 24.11.2018
Trade Fair Electrical Engineering, Sanitation, Heating, Air-Conditioning

Mineralien Hamburg logo

Mineralien Hamburg

07. - 09.12.2018
Minerals, fossils, gemstones, jewellery

HOLY SHIT SHOPPING logo

HOLY SHIT SHOPPING

15. - 16.12.2018

Hochzeitstage Hamburg logo

Hochzeitstage Hamburg

19. - 20.01.2019
Informieren - Anprobieren - Kaufen

home² logo

home²

25. - 27.01.2019
Messe für Immobilien, Bauen & Modernisieren

HANSE SPIRIT logo

HANSE SPIRIT

01. - 02.02.2019
Die Hamburger Whisk(e)y- & Spirituosenmesse

oohh! logo

oohh!

06. - 10.02.2019
The LeisureWorlds of Hamburg Messe

Hanse Golf logo

Hanse Golf

15. - 17.02.2019
The Golf Show in Northern Germany

BABYWELT Hamburg logo

BABYWELT Hamburg

15. - 17.02.2019
The Babies and Kids Show

Einstieg Hamburg logo

Einstieg Hamburg

22. - 23.02.2019
Messe für Ausbildung und Studium

HMT logo

HMT

22. - 24.02.2019
Hamburger Motorrad Tage

Online Marketing Rockstars Festival logo

Online Marketing Rockstars Festival

28.02. - 01.03.2019

INTERNORGA logo

INTERNORGA

15. - 19.03.2019
Europe's leading trade show for the hotel, restaurant, catering, baking and confectionery industry

World Travel Catering & Onboard Services Expo logo

World Travel Catering & Onboard Services Expo

02. - 04.04.2019
The leading global event for the travel catering, onboard retail an passenger comfort

Aircraft Interiors Expo logo

Aircraft Interiors Expo

02. - 04.04.2019
The destination for the global aircraft interiors industry

Haspa Marathon Hamburg logo

Haspa Marathon Hamburg

28.04.2019

Zukunft Personal Nord logo

Zukunft Personal Nord

07. - 08.05.2019

hanseboot ancora boat show logo

hanseboot ancora boat show

24. - 26.05.2019
In-Water Boat Show, Neustadt in Holstein

Seatrade Europe logo

Seatrade Europe

11. - 13.09.2019
Cruise & River Cruise Convention

INMEX SMM India logo

INMEX SMM India

03. - 05.10.2019
South Asia's largest maritime event

NORTEC logo

NORTEC

21. - 24.01.2020
Manufacturing trade fair

HansePferd Hamburg logo

HansePferd Hamburg

24. - 26.04.2020
The equestrian trade fair experience

A current overview of our events can be found here.

Vision

Future needs space

Located in the city centre, Hamburg Messe und Congress GmbH offers space for major events, the presentation of innovative products and an exchange of ideas and opinions from the worlds of science and research. In this context, the compass needle always points to the future. And this future needs space. A tour with Bernd Aufderheide.

Vision

The HMC and Hamburg

658,000
times exhibitors, trade fair visitors and congress participants stayed overnight
411
millions of euros are spent every year by customers of Hamburg Messe und Congress in the Hanseatic city.
4,124
jobs in Hamburg are secured directly and indirectly through the activities of HMC.
Source: ifo Institute – Leibniz-Institut für Wirtschaftsforschung an der Universität München e. V.